Okay, Twilight is a global phenomenon, and goodness knows how many YA covers have adopted the black background with a striking image.
So was I surprised to see Emily Bronte’s “Wuthering Heights” with a new cover in the YA section?
Well, not entirely. I quite like the image and composition, and I love the font. And I completely applaud the publisher for trying to reach those who stay well clear of the Classics section.
But I admit I nearly disgraced myself in the bookstore by whooping with laughter.
It wasn’t so much the fact that these were displayed right next to the Meyer books.
It wasn’t even the tagline of “Love Never Dies…”.
It was the little red stamp – the one that’s probably too small for you to see. Do you know what it says?
It says… *drumroll*… “Bella and Edward’s favourite book”.
6 thoughts on “Oh Dear”
Yet another marketing scheme birthed from the Twilight craze? Haha, I can’t even remember when it was mentioned that Wuthering Heights was a favorite read of Bella and Edward. I guess I’m not a true fan =P
You must be joking. Groan.
Sharry – I can’t remember either, but yes, it is probably suitable Bella/Edward reading material. I would love to have been a fly on the wall at that marketing meeting. Can you just imagine the discussions??!
Rosario – I bet it becomes a collector’s item 😉
Really?!?! Seriously… was that in the book? LOL 😛
Nath – Yep. Am not sure if it was a UK-specific edition – HarperCollins is the publisher, IIRC.
Ooooh dear. lol